A new nontraditional art fair, Enzo, will bring a group of emerging galleries from New York’s Chinatown and the Lower East Side to the Echo Park neighborhood of Los Angeles during Frieze Los Angeles. The fair will charge no booth fees and will be free to the public in what organizers called a “radically open model.”
The fair, which will run from February 25-28, will take place at 1634 W. Temple, a 5000-square-foot 1920s warehouse located near The Broad, the Museum of Contemporary Art Los Angeles and mega-gallery Hauser & Wirth.
“The warehouse is used as an experimental exhibition and curatorial space called Alabaster Projects,” founding director R. Parmar said in emailed responses to questions from Urgent Matter. “For a few days, we will host our NYC gallery friends in this beautiful warehouse and create something special.”
The building is divided into two spaces with communal areas and an open floorplan that “offers easy navigation for visitors and promotes engagement with the exhibiting galleries,” organizers said in a news release.
“Enzo is free for all participating galleries and visitors to the fair, a model designed to promote equity and access for younger, emerging spaces entering new markets at a moment of uncertainty and slowed momentum within the art world,” organizers said.
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Parmar was asked how Enzo supports itself with a free model, such as through sponsorships, patrons, grants or private underwriting.
“We are covering costs internally and hopefully having a sponsor or partner, but that has not been confirmed yet,” Parmar said.
Organizers said that the galleries participating in Enzo include Alyssa Davis, Bank, ILY2, Laurel Gitlen, Lubov, Magenta Plains, Margot Samel, Sara’s, Silke Lindner and Wschód.
“We approached the galleries as admirers of their programs and are grateful they are taking the chance to show within this new concept,” Parmar told Urgent Matter. “Some are friends, some are acquaintances, and some we are just followers of.”
Parmar said that since all the galleries are based in downtown Manhattan, and are either friends or friendly, they “will most likely be consolidating shipping and they will cover the costs.”
“It's not a matter of promotion, it's exposure,” Parmar said. “So many amazing galleries show artists who live in New York City and share similar programming with New York City galleries, but it seemed like a very interesting concept to drop a collective New York City art scene in Echo Park, a hyper-focused art fair.”
Parmar said the fair will include immersive installations, performance art, digital media, artist talks, site-specific projects and “other discursive experiences.” He said organizers hope the fair, developed in close conversation with the participating galleries, can become “a yearly project.”
“At a time when the art market has experienced prolonged stagnation, it is vital that we create structures that allow the next generation of artists and gallerists to thrive through connection, collaboration and community,” Parmar said in the news release.
A press and VIP preview will take place February 25 from 2-8 p.m. local time, organizers said. Public opening hours will be from 2-8 p.m. February 26-28. While Enzo is free to all visitors, RSVP is mandatory via the website.
Correction made at 9:54 a.m. January 18, 2026: A previous version of the article referred to the gallery Sara's as Sara's Worldwide.
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