IcelandAir is giving a really bad photographer $50,000 and a free trip

An airline is a horrible photographer $50,000 and a fully funded trip to Iceland as part of a global marketing campaign to prove that “even the worst photographer can take great photos of Iceland.”

Icelandair’s “Really Bad Photographer” contest invites applicants to submit a short video explaining why they are uniquely unskilled behind the camera.

The selected participant will travel to Iceland for about 10 days with travel and accommodations covered, and will be paid for producing images and appearing in campaign material.

Under the official terms, applicants must be amateur photographers at least 21 years old who have never received compensation or professional consideration for any photographic work.

They must be able to travel internationally, be physically capable of hiking and outdoor activity, and have a clean criminal record, among other requirements.

The winner will be required to sign a separate contractor agreement governing their participation in filming, photography and other promotional work.

That agreement comes with concessions, including broad usage rights, on-camera participation and other fine print.

By applying, participants grant Icelandair “an irrevocable, perpetual, worldwide, royalty-free, fully transferable and sublicensable license” to use any submitted materials for marketing and promotional purposes.

The company also retains exclusive ownership of all content created during the trip, and the participant’s likeness and statements. Consent to use submitted or recorded content “cannot be revoked.”

The airline said it reserves the right to replace the winner at its discretion and can revoke the prize for misconduct, safety concerns or noncompliance with the rules.

The campaign runs from March 18 through April 30, with the winner selected at the discretion of Icelandair’s marketing team.